“A brand for a company is like a reputation for a person”
Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves and to attract the target customers. To create value for employees and customers, and to build meaningful relationships with them, businesses must first gain fresh, deep insights into what their key stakeholders need and want as well as clarity on its brand’s strengths and weaknesses.
In this workshop, you’ll learn a variety of tools and techniques that can be adapted to conduct an independent in-house audit to gather critical insights for your business and your brand and save you lots of money in the process. By the end of the workshop, you’ll have developed a framework to conduct a Brand SWOT analysis to determine the current state of your business and the action steps to strengthen your brand’s health.
- Understand what is Brand Audit, its scope and what it can be achieved
- Learn the different tools, techniques, and tips in conducting a brand health check
- Experience a “live” brand audit experiment and put practice into practical actions
- Map out the critical “moments of truth” that makes or breaks a business and its brands
“Excellent interaction with the trainer who is generous with her sharing of knowledge and advice”
Ms May Goh, Director – Corporate Communications Office, Ngee Ann Polytechnic
“Trainer’s knowledge and experience are excellent”
Ms Sarah Sultan, Marketing Executive, National Library Board
WHO SHOULD ATTEND
Business owners, entrepreneurs, leaders, executives and managers who want to gain competitive advantage through understanding themselves, their employees, competitors, customers, and the environment.
Thu, 14 Jan 2021 from 9:00 to 17:00 (SGT)
581 Orchard Road
S$520 per pax (group discount applicable)
This workshop is held in collaboration with CCISG