The Magnetic Employer Brand: Strategies for Talent Engagement and Attraction

Employer branding is a strategic process wherein an organization designs, shapes, and promotes its image, culture, and values to its existing employees and potential candidates. This process is about authentically communicating the organisation’s essence—its mission, values, and culture to attract and retain talent that aligns with and amplifies your business goals. It’s about the promise you make to your employees and the experiences they have in return.

Not investing in employer branding carries significant costs. The lack of a compelling employer narrative can result in extended vacancies, as positions in companies with unclear branding remain unfilled 1.5 times longer, leading to productivity losses and increased recruitment costs. Additionally, organisations with weak employer branding often face doubled hiring costs due to aggressive outreach and incentives. In digitally connected regions like Asia, a poor employer reputation, often amplified by review platforms, can spread rapidly and damage your brand. Moreover, failing to communicate your organization’s unique qualities can lead to hiring misfits, resulting in financial losses, wasted training time, team disruptions, and missing out on potential talent.

This course addresses these challenges by providing a clear framework for developing and communicating a strong employer brand, which is essential for attracting the right talent and minimising these costs.


Participants will learn how to:

  • Understand and Develop a Distinctive Employer Value Proposition (EVP)
  • Enhance Employer Brand Visibility
  • Monitor and Measure Employer Brand Success


  • Understanding Employer Branding
  • Employer Brand Health Check
  • Developing a Strong EVP
  • Strategies for Employer Brand Visibility
  • Action Plan


This workshop is tailored for HR professionals and business leaders striving to position their organisations clearly to attract the right talent. It’s perfect for those who recognise their organisation’s potential but struggle to articulate its unique qualities, as well as HR experts seeking to enhance their skills in talent acquisition.


  • Wed, 28 Feb 2024 (in-person)
  • Wed, 10 Jul 2024 (in-person)
  • Wed, 9 Oct 2024 (in-person)


Holiday Inn Singapore (Halal Certified)
Orchard City Centre
11 Cavenagh Road
Singapore 229616


$550 per pax (Group discounts available). 

Public workshops are conducted in collaboration with CCISG.

For in-house customised workshop, please email to