How To Conduct A DIY Brand Audit With No Budget (Virtual)– Fri, 16 Jul 2021

Is this THE year that you are going to be different? Different from last year? And your business will not only survive but thrive?


And you’ll strengthen your brand properly…

How’s your progress so far?

All successful businesses carry out regular brand audits, where they analyse and review their brand offering. If you haven’t done anything yet… fret not.

We’ve created an affordable online workshop just for you to get your brand “right” before pouring money down the social media rabbit hole.

Best of all, you don’t need to hire a consultant or outsource to a freelancer to do this.

You wouldn’t want to miss this!


In this workshop, you’ll learn a variety of tools and techniques that can be adapted to conduct an independent in-house audit to gather critical insights for your business and your brand and save you lots of money in the process. You’ll be guided step-by-step, move by move on how to assess your brand’s health using cost-free, easy and proven tools and techniques. By the end of the workshop, you will walk away with a framework to conduct a Brand SWOT analysis to determine the current state of your business and the action steps to strengthen your brand’s health.


  • Understand what is Brand Audit, its scope and what it can be achieved
  • Learn the different tools, techniques, and tips in conducting a brand health check
  • Experience a “live” brand audit experiment and put practice into practical actions
  • Map out the critical “moments of truth” that makes or breaks a business and its brands


“Excellent interaction with the trainer who is generous with her sharing of knowledge and advice”
Ms May Goh, Director – Corporate Communications Office, Ngee Ann Polytechnic

“Trainer’s knowledge and experience are excellent”
Ms Sarah Sultan, Marketing Executive, National Library Board


Business owners, entrepreneurs, leaders, executives and managers who want to gain competitive advantage through understanding themselves, their employees, competitors, customers, and the environment.


Fri, 16 Jul 2021 from 9:00 to 17:00 (SGT)


Zoom (online)


US$150 per pax