From Bland to Brand – Step-by-Step Guide to Building a Successful Brand

If you want to be in business for one year – build sales
If you want to be in business for three years – build channels
If you want to be business for the long term – build brand

Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see brand building as a “campaign” effort, and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requires long term commitment.

This one-day practical and intensive workshop is specially designed to provide businesses and organisations with a clear step-by-step guide to build a successful brand. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.


What participants will learn:

  • Conduct a SWOT analysis on their brand
  • Uncover their brands’ sweet spot
  • Develop a strategic plan to build a successful brand


  • BROC brand building framework
  • Brand Discovery: Know what you are branding and uncovering insights
  • Review & Strategise: Determine your brand’s future state
  • Orchestrate The Experience: Develop a multisensory brand experience
  • Create Brand Assets: Identify what brings value


This workshop is suitable for senior managers, marketers and business owners who want to understand how strong brands are built. As this workshop is 30% conceptual and 70% hands-on practice, it is suitable for those who want to bring real ideas and plans back to the work to create success for their brands.


  • Tue, 26 Feb 2024 (in-person)
  • Tue, 11 Jun 2024 (in-person)
  • Wed, 2 Oct 2024 (in-person)


Holiday Inn Singapore (Halal Certified)
Orchard City Centre
11 Cavenagh Road
Singapore 229616


$550 per pax (Group discounts available). 

For in-house customised workshop, please email to
Want to learn at your own time and own pace? Check out our online course here