From Bland To Brand – Step-by-Step Guide to Building a Successful Brand

If you want to be in business for one year – build sales
If you want to be in business for three years – build channels
If you want to be business for the long term – build brand

Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see brand building as a “campaign” effort, and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requires long term commitment.

This two-day practical and intensive workshop is specially designed to provide businesses and organisations with a clear step-by-step guide to build a successful brand. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.

COURSE OBJECTIVE

 

Participants will be able to learn:

  • How to create a robust brand strategy blueprint
  • How to determine the brand sweet spot that is relevant to the target audience
  • How to rebrand, reposition and refresh a tired brand
  • How to align everyone in the organisation towards the same brand direction

COURSE OUTLINE

 
    • BROC Branding building framework
    • Brand Discovery: Determine the current state of the brand
    • Review & Strategise: Determine the most appropriate positioning strategy to differentiate
    • Orchestrate The Experience: Develop a multisensory brand experience
    • Create Brand Assets: Identify and reinforce what brings value to customers and key stakeholders
    • Common mistakes and pitfalls
    • Brand Action Plan

WHO IS THIS COURSE FOR

 

This workshop is suitable for senior managers, marketers, business owners, start-ups entrepreneurs who want to learn how strong brands are built. As this workshop is 30% conceptual and 70% hands-on practice, it is suitable for those who want to bring real ideas and plans back to the work to create success for their brands.

METHODOLOGY

 

The course includes the use of:

  • Case analysis
  • Group discussion
  • Workbook
  • Brand creation exercise

WHEN

 
  • Tue, 28 Mar 2023
  • Mon, 26 Jun 2023
  • Mon, 25 Sep 2023
  • Tue, 12 Dec 2023

WHERE

 

Holiday Inn Atrium Singapore (Halal Certified)
317 Outram Road
Singapore 169075

COURSE FEE

 

S$550 per pax (group discount applicable)

(This workshop is held in collaboration with CCISG)

 

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