From Bland To Brand, Step-by-Step Guide to Building a Successful Brand – Fri, 5 Feb 2021

 “The brand is your business and your business is your brand“.

As the saying goes “If you are not a brand, you are a commodity”.

Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see brand building as a “campaign” effort, and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requires long term commitment.

This one-day practical and intensive workshop is specially designed to provide businesses and organisations with a clear step-by-step guide to build a successful brand. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop..

Participants will learn how to:

  1. Conduct a SWOT analysis on their brand
  2. Develop a distinctive positioning strategy
  3. Develop a robust strategic plan to build a successful brand

Workshop Outline:

  • BROC Branding building framework
  • Brand Discovery: Know what you are branding and uncovering insights
  • Review & Strategise: Determine your brand’s future state
  • Orchestrate The Experience: Develop a multi-sensory brand experience
  • Create Brand Assets: Identify what brings value

This one-day master class is meant for business owners, entrepreneurs, business leaders, marketers and SMEs. As this workshop is 30% conceptual and 70% hands-on, it is suitable for those who want to create success for their brands.

Participants will receive a copy of From Bland To Brand book and a Brand Strategy Workbook packed with worksheets and tips.


Friday, 5 February 2021 from 9:00 to 17:00 (SGT)


Mandarin Orchard Singapore, 333 Orchard Road, Singapore 238867

Course Fee

S$520 per pax (group discount applicable)

This workshop is held in collaboration with CCISG