From Bland To Brand Masterclass (Virtual) – 17 & 18 Aug 2021

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Whether your brand is still young and looking to grow or finding itself at a crossroad and in need of a new brand direction to thrive in today’s uncertain world, this workshop is everything you need to future proof your brand with a clear brand strategy blueprint. 

You will be guided step-by-step, move by move with firm hands to co-create your entire brand strategy blueprint. We will provide examples of brand strategy blueprint of successful global and Asian brands that you can model to fit your business, niche and target customers.

This workshop is highly hands-on, practical and experiential  jam-packed with case studies, insights and tips that are easy to implement quickly and inexpensively.

At the end of the 2-day workshop, you’ll know exactly how to turn your business FROM BLAND TO BRAND.

Participants will know:

  • How to lay the brand foundation with substance
  • How to choose the right positioning strategy for your business that differentiates you
  • How to connect with your customers emotionally using the science of brand personality
  • How to use sensory brand techniques to elevate your brand experience
  • What common mistakes to avoid in brand building
  • How to operationalise your brand strategy using a 30-day Brand Action Plan

This 2-day master class is meant for business owners, entrepreneurs, business leaders, marketers and SMEs. As this workshop is 30% conceptual and 70% hands-on, it is suitable for those who want to create success for their brands.

Participants will receive a Brand Strategy Workbook packed with useful templates and powerful tips.


17 & 18 Aug 2021 from 9:00 to 17:00 (SGT)


Online – Zoom

Course Fee

US$480 per pax