From Bland To Brand Master Class

If you want to be in business for one year – build sales
If you want to be in business for three years – build channels
If you want to be business for the long term – build brand

Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see brand building as a “campaign” effort, and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requires long term commitment.

This two-day practical and intensive workshop is specially designed to provide businesses and organisations with a clear step-by-step guide to build a successful brand. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.

COURSE OBJECTIVE

 

Participants will be able to learn:

  • How to create a robust brand strategy blueprint
  • How to determine the brand sweet spot that is relevant to the target audience
  • How to rebrand, reposition and refresh a tired brand
  • How to align everyone in the organisation towards the same brand direction

COURSE OUTLINE

 
    • BROC Branding building framework
    • Brand Discovery: Determine the current state of the brand
    • Review & Strategise: Determine the most appropriate positioning strategy to differentiate
    • Orchestrate The Experience: Develop a multisensory brand experience
    • Create Brand Assets: Identify and reinforce what brings value to customers and key stakeholders
    • Common mistakes and pitfalls
    • Brand Action Plan

WHO IS THIS COURSE FOR

 

This workshop is suitable for senior managers, marketers, business owners, start-ups entrepreneurs who want to learn how strong brands are built. As this workshop is 30% conceptual and 70% hands-on practice, it is suitable for those who want to bring real ideas and plans back to the work to create success for their brands.

METHODOLOGY

 

The course includes the use of:

  • Case analysis
  • Group discussion
  • Workbook
  • Brand creation exercise

WHEN

 
  1. Mon & Tues, 7 & 8 Mar 2022
  2. Mon & Tues, 6 & 7 Jun 2022
  3. Mon & Tues, 12 & 13 Sep 2022
  4. Mon & Tues, 5 & 6 Dec 2022

WHERE

 

Voco Orchard Singapore, No. 581 Orchard Road, Singapore 238883.

COURSE FEE

 

S$880 per pax (group discount applicable)

(This workshop is held in collaboration with CCISG)

 

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