From Bland To Brand Master Class – Fri, 30th August 2019

 “The brand is your business and your business is your brand“.

This one-day masterclass is an inspirational and hands-on workshop to empower leaders to plan, build and implement a compelling brand. Through best-in-class examples and case studies, delegates will learn how to construct a brand strategy to drive growth and profitability.

This one-day master class is specially designed for anyone who wants to

  1. Use creative differentiation strategies to increase business profitability
  2. Establish a clear and structured brand strategy to guide internal execution
  3. Inspire internal and external stakeholders with a compelling brand
  4. Target untapped market segments through effective brand extension strategies

Delegates will learn the Broc’s proven four phases of brand building; Brand Discovery, Review & Strategise, Orchestrate the Brand Experience, and Communicate and Cascade,

This one-day master class is meant for business owners, entrepreneurs, business leaders, marketers and SMEs. As this workshop is 30% conceptual and 70% hands-on, it is suitable for those who want to create success for their brands.

Participants will receive a copy of From Bland To Brand book and a Brand Strategy Workbook packed with worksheets and tips.


Friday, 30th August 2019 from 9:00 to 17:00 (SGT)


Mandarin Orchard Singapore, 333 Orchard Road, Singapore 238867

Course Fee

S$680 per pax

For group or corporate enquiries, please email us at