From Bland To Brand – Fri, 24th May 2019

 “If you are not a brand, you are a commodity”.

As the saying goes “If you are not a brand, you are a commodity”.

Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long-term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see the brand building as a “campaign” effort and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requires a long-term commitment.

This one-day practical and hands-on workshop is specially designed to provide businesses and organisations with a clear step-by-step guide to build a successful brand. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.

This master class is meant for catalysts, change agents and doers. As this workshop is 30% conceptual and 70% hands-on, it is suitable for those who want to bring real ideas and plans back to the office to create success for their brands.


Participants will learn how to:

  • Conduct a SWOT analysis on their brand
  • Uncover their brands’ sweet spot
  • Develop a strategic plan to build a successful brand


Friday, 24th May 2019 from 9:00 to 17:00 (SGT)


Mandarin Orchard Singapore, 333 Orchard Road, Singapore 238867