Brand Extension – Smart Move or Foolish Decision
3 years ago, my family was out shopping for a washing machine at one of the largest electronic goods stores in Singapore. Top-of-mind brands for us …
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Brand Strategy
Brand Positioning Using Benefits and Not Just Features
If you are a young parent in Singapore, you’ll probably know that the Primary School Leaving Examinations (PSLE) for primary six school kids has just …
When Is The Right Time To Rebrand?
We recently went to one of our favourite Chinese restaurants and were surprised that the menu had gone through quite a bit of revamp. But luckily their …
You Need a Map Before You Enter the Jungle
Did you know there are 50 million new firm births per year! This means, almost 137,000 new brands launched every day. So, with so many options available …
Brand Spotlight – KYDZ International
In this brand spotlight feature, we speak to the enterprising Ms Carrie Chan, founder of KYDZ International, a company that is all about toys for every age …
Brand Spotlight – greendot
In this brand spotlight feature, we speak to the humble and courageous Mr Fu Yong Hong, CEO of greendot, a growing meat-free dining concept brand in Singapore …
What Asian Brands Can Learn From Airbnb’s Rebranding Efforts
Most of us do not care about brands, but when the brands make us feel something, we start to care. Great brands are those that advocate for important things…