Building A Compelling Employer Brand

In the war for talent, having a strong employer brand can help you continually attract and retain the most talented employees. Without one, hiring and retaining the best employees becomes challenging — and costly. Candidates want to work for employers that they can resonate with.

COURSE OBJECTIVE

 

Participants will learn:

  • How to craft an employer brand strategy
  • How to build engagement with prospective, current and future employees
  • How to align internal brand and external brand messages
  • How to get your employees behind the brand
  • How to manage the employee brand experience

COURSE OUTLINE

 
    • What is employer brand
    • Components of employer brand
    • Positioning strategies
    • The role of leaders in the employer brand building process
    • Aligning internal and external brand messages
    • Identifying and grooming brand champions for the company
    • Delivering the “branded’ employer experience

The programme is highly participative in nature. As such, minimum but meaningful concept inputs will be given, followed by discussion and exercises on local, regional as well as global brands.

WHO IS THIS COURSE FOR

 

This workshop is suitable for:

  • Senior leaders
  • HODs
  • HR & OD
  • Marketing practitioners

METHODOLOGY

 

This course is highly hands-on and interactive; 30% concept and 70% practice. The course includes the use of:

  • Group discussion
  • Workbook
  • Field Brand Audit
  • Brand Audit Tools
  • Self-evaluation and feedback

WHEN

 
  1. Mon, 21 Feb 2022
  2. Wed, 18 May 2022
  3. Wed, 22 Jun 2022
  4. Wed, 19 Oct 2022 

WHERE

 

Voco Orchard Singapore, No. 581 Orchard Road, Singapore 238883.

COURSE FEE

 

S$500 per pax (group discount applicable)

(This workshop is held in collaboration with CCISG)

 

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