How to Lead a High-Performing Diva
In the last two months, three clients have coincidentally been talking to me about high-performing divas in their team. While these divas, according to …
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The Importance of Aligning Employer Brand to the Corporate Brand
Employer brands, corporate brands, product brands, personal brands (e.g. the CEO), are just some examples of an organisation’s brand inventory. We’re …
A Quick and Fun Way to Understand Brand Architecture
While humans are trying to keep their families small all over the world, brands are going the opposite way. No matter how big the brands become, they …
Brand Extension – Smart Move or Foolish Decision
3 years ago, my family was out shopping for a washing machine at one of the largest electronic goods stores in Singapore. Top-of-mind brands for us …
How to Foster Creativity in the Workplace – Part 1
What is the difference between creativity and innovation? Creativity researchers define Innovation involving two stages—the generation of new ideas and …
What Are You Branding (Part 1)
“The brand is your business and your business is your brand.”
Working with many businesses over the years …
Hybrid Brand Architecture – The Power of Mixing It Up
What is a hybrid brand architecture? It is a mash-up architecture that might seem all over the place on the surface but is adopted by companies for its …
Branded House Architecture – Benefit from the Established Reputation
Branded House is one of the most commonly known strategies among various brand architectures. You could say it is the kid who puts his sticker on …
House of Brands – Let Each Brand Has Its Own Personality
To understand the house of brands strategy it is best to take the example of a father who likes to let his children have their own paths and build their …
Creating Awareness Builds Your Brand And Generates Leads
Have you embarked on the task of generating more awareness, more leads and more advocates? Need a plan to get you started? How about …