How to Lead a High-Performing Diva
In the last two months, three clients have coincidentally been talking to me about high-performing divas in their team. While these divas, according to …
In the last two months, three clients have coincidentally been talking to me about high-performing divas in their team. While these divas, according to …
Employer brands, corporate brands, product brands, personal brands (e.g. the CEO), are just some examples of an organisation’s brand inventory. We’re …
While humans are trying to keep their families small all over the world, brands are going the opposite way. No matter how big the brands become, they …
3 years ago, my family was out shopping for a washing machine at one of the largest electronic goods stores in Singapore. Top-of-mind brands for us …
What is the difference between creativity and innovation? Creativity researchers define Innovation involving two stages—the generation of new ideas and …
“The brand is your business and your business is your brand.”
Working with many businesses over the years …
What is a hybrid brand architecture? It is a mash-up architecture that might seem all over the place on the surface but is adopted by companies for its …
Branded House is one of the most commonly known strategies among various brand architectures. You could say it is the kid who puts his sticker on …
To understand the house of brands strategy it is best to take the example of a father who likes to let his children have their own paths and build their …
Have you embarked on the task of generating more awareness, more leads and more advocates? Need a plan to get you started? How about …