Brand Archetypes

The 12 Brand Archetypes: A Strategic Insight

If you’re planning a party, who do you call? The fun-loving friend who lights up the room? Or, for sound life advice, do you turn to that wise, ever-reliable companion? When we describe our friends, we often use vivid descriptors that bring their personalities to life – the adventurous one, the nurturing soul, the life …

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