Brand Extension – Smart Move or Foolish Decision
3 years ago, my family was out shopping for a washing machine at one of the largest electronic goods stores in Singapore. Top-of-mind brands for us …
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Month: November 2022
Three Inexpensive Ways To Strengthen Your Brand
I often hear this complaint, “that meeting was a total waste of time!” Do you feel this way about your meetings? Do you often wish you could quickly get …
Three Festive Ideas For B2B Brands
I often hear this complaint, “that meeting was a total waste of time!” Do you feel this way about your meetings? Do you often wish you could quickly get …
How to Foster Creativity in the Workplace – Part 1
What is the difference between creativity and innovation? Creativity researchers define Innovation involving two stages—the generation of new ideas and …