Catalysing Brands, Catalysing People.

As one of Asia’s leading technology service provider with a repertoire of projects spanning both public and private sectors, we are looking for someone with the right combination of passion, professionalism, and experience - Catherine ticked all the right boxes as our Brand Consultant.
Highly perceptive, she helped us uncover the competitive advantage in our brand and provided valuable insights and directions in developing our corporate brand strategy. Not only has she helped us chart a new brand direction with a new brand identity, but she also trained and motivated our employees to internalise our brand - in a fun and engaging way. My company has greatly benefited from her expertise.

We decided to engage Broc Consulting under the leadership of Catherine to guide us. Catherine has an authentic ability to quickly hone in on who we are, our maxims, and what we are trying to accomplish with your business. She helped us crystallise our portfolio of brands, and we gained clarity about articulating our service offerings and target audience. Through her proprietary branding process, she positioned our corporate, employer, and product brands clearly and succinctly, reflecting our competitive advantage. More importantly, she guided our staff on how to internalise the brand, to be the brand ambassadors. We had great fun during the brand ideation and brand engagement workshop.

Combining both learning and fun brought the workshop to a full circle; we had a better understanding of one another’s working styles, how to best leverage our individual strengths for the benefit of our overall team performance, and most importantly learn to truly appreciate each other. We had a wonderful time, and everyone thoroughly enjoyed the workshop which is why we are engaging Catherine again in 2019 to bring our team performance to greater heights. I wholeheartedly recommend Catherine as a facilitator to any organisation who wants to improve team performance.

Catherine was able to align the team quickly to arrive at a brand direction to drive the organisation forward. She challenged our thinking, celebrated our successes, and deeply cared about how to inspire and engage our operational team and board of advisors. She assisted in many ways and was generous with her resources and time. I would strongly recommend Catherine to any company and organisation who is looking for strategic advice to take their brands to the next level. You will not only be in good hands but will be able to achieve more than what was initially mapped out.

In my professional dealings with Catherine, I have found her to be an excellent communicator, open to ideas and perspectives, and always ask compelling questions to set me reflecting my perspectives. These attributes are important and effective for work assignments in facilitation, coaching and guiding. Catherine has proven experience and expertise to convene work sessions to enable participants to have deep, constructive and engaging conversations on challenges and co-create and shape collective solutions.

Allium Healthcare has the pleasure of working with Ms Catherine Chai from Broc Consulting over the past four years. Catherine started working with us to build our corporate brand strategy. Broc Consulting was again appointed to work on the Learning and Development (L&D) project with the grant supported awarded by Enterprise Singapore. We strongly recommend Broc Consulting under the leadership of Catherine. She is professional and highly dedicated. Your brand and people will be in steady hands. Catherine's passion and commitment are unparalleled, and she works with only one goal in mind – strengthening your brand and improve your employees' performance.